Bharat rice is being sold in 5 kg and 10 kg packs, at a price of Rs 29 per kg, through the National Agricultural Cooperative Marketing Federation of India Ltd, the National Cooperative Consumers' Federation of India and retail chain Kendriya Bhandar. It is also available in certain pockets of the country on Reliance group’s JioMart platform and will shortly be sold through e-commerce platforms such as Amazon and Flipkart.

Nin-basmati rice prices have fallen about 10% in March following the government’s move to sell cheaper rice under its ‘Bharat’ label and ask traders to declare stock of rice every week to ensure there’s no hoarding of the most consumed staple in the country, said traders.There is an apprehension among traders that the government could be stricter ahead of the general election, they said, adding that they do not expect the restrictions to be eased before the election results are declared.